Festival Site Full Aerial

Sugar Land Festival Site

The Sugar Land Festival Site is 52 acres of beautiful, open land, located approximately 20 miles southwest of downtown Houston. The Festival Site is perfect for large events like the City of Sugar Land's annual Fourth of July celebration, music festivals, marathons and much more. 

The fee schedule below defines the Festival Site rental fees and deposits.

Tier Attendance Deposit Rate
per Event
Event Day
Rate per Day
1 2K to 5K $2,100.00 $3,000.00 $300.00
2 5K to 8K   4,620.00   6,600.00   300.00
3 8K to 35K     8,470.00* 12,100.00   850.00

* After 15K attendance, the deposit rate is $1 per person per event

Additional Fees:

Commercial Events are subject to additional fees ranging from 3-7% of producer's gross revenue.

City Services: Cost will be billed to the producer based on actual costs to the City; including but not limited to payroll/overtime costs.


3-04-17 | Cultural Kite Festival
The City of Sugar Land hosted the ribbon cutting ceremony of the Sugar Land Festival Site and Brazos River Park on March 4, 2017 with the 9th Annual Cultural Kite Festival. An estimated 8,000 people enjoyed casual and competitive kite flying, chalk art contests, cultural performances, food trucks and much more! 

For more information on utilizing Brazos River Park or any of Sugar Land's public parks, please contact the Sugar Land Parks and Recreation Department at 281.275.2885 or follow the link {http://www.sugarlandtx.gov/Facilities?clear=False}.

Make sure to follow us on FacebookTwitter and Instagram for all the latest news on things happening in Sugar Land. Our handle is @VisitSugarLand. Tag us in your posts and share your experience: #VisitSugarLandTX, #TravelSL. For more information, contact us at 281.275.2045 or tourism@sugarlandtx.gov.