The holidays are a special time. It’s when you get to enjoy the sights of festive decor, listen to classic jingles, sip on hot cocoa, and shop till you drop! While the holidays are special everywhere, the city of Sugar Land adds a little more magic to the season! Our local businesses know how to ‘sweeten’ the deal with exciting offers so that the busiest shopping season of the year isn’t too heavy on your wallet.

With Small Business Saturday right around the corner on November 27, plan a trip to Sugar Land and make the most of your weekend with this special itinerary curated just for you!


Pickled vegetables available for sale at Farmers Market at Imperial.

Shop Local at Imperial Farmer’s Market 


Farmer’s Market Morning Fun

From 9 a.m. to 2 p.m. you can stop by the Farmer’s Market at the Imperial Park Recreation Center. The market features fresh seasonal produce from local farmers, local honey, small-batch foods and bakery items, and handcrafted items from local artisans. Forget having breakfast at home and try delicious, ready-to-eat food from popular food trucks while listening to music.


Lunch Local

Sugar Land’s ethnic diversity is reflected in its unique food offerings. For lunch, eat in true local fashion at these Sugar Land specialties and #supportlocal.

Chicken sliders and hamburger at Guru Burgers & Bowls located at Sugar Land Town Square.

Photo Credit: @tees_cravings

Guru has been a local favorite, that is known for its gourmet burgers and poketo bowls. While you are taking a break from shopping take advantage of their 10% off all curbside orders with the code: Guru10.

Check out their website for the full menu, place your order for curbside pick-up, and chow down on their food while you sit in the plaza and enjoy the fall weather.  Now if you’re in the mood for something different head over to Gepetto’s Pizza, which has been around for more than 30 years offering pizzas and wings. Do not miss out on this local gem and get a large pizza and for the road order an extra-large pizza and save 50% off.

For other options, check out more listings of restaurants in Sugar Land, here.


Afternoon Shopping at Sugar Land Town Square


After lunch, head over to Sugar Land Town Square, the beating heart of the city and indulge in some guilt-free shopping with these limited-time deals so you can look and feel your best. You deserve it.

Group of friends shopping at Sugar Land Town Square.

Shopping at Sugar Land Town Square 

In the spirit of Small Business Saturday, MODChic Couture is hosting an afternoon of amusement with refreshments, great discounts, and exclusive prizes starting at 2 p.m.! This one-of-a-kind boutique houses off-the-rack designer pieces that cross between classic, contemporary, and cutting edge, so take your gal pals and get the most unique ‘fits in town!

Right next to MODChic, you will find Wearhouse Apparel & Home, where the ladies can find the perfect winter wardrobe to wear for the holiday festivities. Revamp your look with the help of their in-house stylists and get stunning pieces for more than 50% off.


For The Guys

In the same row of shops, you’ll come across the Boardroom Salon for Men. They are currently offering an amazing Black Friday deal that gives you $25 off a $125 gift card! Give the important men in your life a gift of relaxation to show how much you care just in time for the holidays or better yet treat yourself.

If you’re up for even more shopping, First Colony Mall is the place to go! Only a minute’s drive away from Sugar Land Town Square, First Colony Mall has more than 80 Black Friday and holiday deals on apparel, jewelry, electronics, and specialty items from big-name brands.


Evening Activities

Now that shopping is out of the way, why not visit a local, Sugar Land holiday attraction?

Promotional image for Santa's Sugar Land at Sugar Land Town Square.


Santa's Sugar Land

Explore the magical world of Santa in this one-stop wonderland. Santa’s Sugar Land is a pop-up holiday experience happening at Sugar Land Town Square from November 26 through December 23. The MAGI-SPHERE is back with a new host, plus so much more! Don’t miss out on getting cozy by the fireside lounge, DIY classes with Town Square merchants, storytime, movie nights, and endless photo ops with a unique photo booth, whimsical decor, and Mr. Claus himself! To learn more about the sweetest holiday destination in Sugar Land and see the full schedule of events, click here.


Sugar Land Holiday Lights

Sugar Land Holiday Lights

Celebrate the season in the most magical way at the 8th Annual Sugar Land Holiday Lights at Constellation Field. This sparkling wonderland features more than 3 million lights and numerous themed displays. In addition to this festival of lights, you can also get some holiday shopping, enjoy great food, and meet Santa!

Dates: Now – January 9, Various Times

Purchase your Tickets Now

Make sure to follow us on FacebookTwitter, and Instagram for all the latest news on things happening in Sugar Land. Our handle is @VisitSugarLand. Tag us in your posts and share your experience: #VisitSugarLandTX, #SweeterInSugarLand. For more information, contact us at (281) 275-2045 or