Spending time in Sugar Land doesn't mean you have to spend a ton of money. Actually, some of the best events and attractions will cost you absolutely nothing!

Sugar Land Town Square is a vibrant venue located in Sugar Land's downtown district made up of residential, commercial, retail, and dining destinations. Sugar Land Town Square always has something sweet for the entire family to do and enjoy. Now, if you’re in the mood for something sweet or a quick bite, there will definitely be some money-handling involved. From the months of April through December you can always find something exciting for the family to enjoy at Sugar Land Town Square's various free events. From hosting a picnic, taking a Zumba class, live music performances, or a movie on the big screen, and everything in between.


If a day spent outdoors is more up your alley, Sugar Land has over 2,123 acres of developed park land. Kick off your day by exploring the Oyster Creek Trail which allows you to enjoy two parks in one trail route, Oyster Creek Park and Lost Creek Park with some Instagram-worthy backdrops. Now, if you’re looking to cool off glide onto Brooks Lake with your canoe or kayak and admire the urban scenery or visit the splash pad on the plaza adjacent to the Smart Financial Centre at Sugar Land.  Additionally, we suggest packing a light lunch to enjoy a picnic on the green space nearby.


Want to appreciate great local art? Visit the Sugar Land Art Center & Gallery where local and nationally acclaimed artists showcase their pieces along the gallery walls. You may even be lucky enough to observe an artist's work-in-progress as this site is also a working studio. The range in technique and expression at this hidden gem is so satisfying to behold.


Spend an afternoon at the Sugar Land Regional Airport observation area by spending some personal time mediating or admiring the planes take off. But, if you’re there with the family and children watch the sweet memories unfold.

A must free thing to do in Sugar Land is to visit the Farmers Market at Imperial every Saturday from 9 a.m. to 1 p.m. or Farmers Market Partners every Sunday from 12 p.m. to 4 p.m. for fresh produce, food trucks, and artisan gifts.

If you find yourself visiting Sugar Land in October or already live here, head to the annual Gulf Coast International Dragon Boat Regatta and immerse yourself in onshore cultural performances throughout the day while the competition heats up on the water. For more information and a complete listing of Sugar Land's events, visit the Events page here.

Make sure to follow us on FacebookTwitter, and Instagram for all the latest news on things happening in Sugar Land. Our handle is @VisitSugarLand. Tag us in your posts and share your experience: #VisitSugarLandTX, #TravelSL. For more information, contact us at 281.275.2045 or


Sugar Packets

Whether you’re dreaming about a trip to the “Sweetest City in Texas” or are already here, our Sugar Packets are bursting with inspiration to make the best of your time in our city. Our Sugar Packets are filled with one-of-a-kind experiences, which will allow you, your family, and friends to explore museums, have fun at our unique attractions, taste the world, eat the sweetest treats and more – all at a significant discount. The pass will be immediately delivered to you via text and email. All you need to do is present the pass on your phone or bring a printed pass to show to the attendant at any participating attraction and save over 25% off retail prices and over $100 in added value!