Paulina Rubio at the Smart Financial Centre at Sugar Land. Photo: Violeta Alvarez

One of the biggest things we celebrate as a city is our diversity. Not only do we have a rich, cultural food scene, we also have various entertainment options throughout the year. Here are the top Latin shows coming to the Smart Financial Centre at Sugar Land in 2023. 

El Alfa and his Urban Music Tour

Reggateon artist from the Dominican Republic will make you dance with his catchy urban beats and reggaeton rhythms. He as recently collaborated with J Balvin and Major Lazer on a hit tune that made that song #1 on all the top global lists. Buy tickets for the show!

Event Details: Thursday, October 12, 2023 at 8:00 p.m.


Former Couple Lucero y Mijares on Tour

Mexican pop entertainers Lucero and Mijares have a career that spans more than twenty years. They got married in the 1980's and even though the two are no longer a couple, they have joined their talents to bring you a celebration of music, life and friendship. Don't miss it!  Buy tickets.

Event Details: Friday, October 13, 2023 at 8:30 p.m.


Special Edition: Duelo de Acordeones

(Show has been postponed to a later date)

What a special treat! Three norteño Mexican bands will be performing and dueling in a skillful accordion performance. Witness Grupo Pesado, Los Invasores de Nuevo León and Los Cardenales de Nuevo León in an explosive performance in Sugar Land, Texas. Snag your tix!

Event Details: Saturday, October 14, 2023 at 8:00 p.m.


Dance to the Colombian Beats with Carlos Vives

Carlos Vives is a beloved Latin American singer from Colombia who became even more popular when Disney's "Encanto" movie debuted with his catchy tunes on the soundtrack. Known for his Vallenato flavor and rock influences, his music is sure to make you stand up and dance! Don't miss his fall concert at The Smart Financial Centre at Sugar LandBuy tickets!

Event Details: Friday, November 3, 2023 at 8:00 p.m.



Past Shows 

Jam with the Los Tigres Del Norte 

Armed with Jorgé's mad accordion riffs, Hernán's fuming electric bass lines, Eduardo's brilliant sax, Luis' snarling 12-string guitar fret-work and Óscar Lara's powerful drumming, this Mexican musical group will keep you at the edge of your seats as they perform songs inspired by the Latin diaspora’s stories of love, loss and blue-collar hardships. Get your tickets before they sell out!

Event Details: Feb 18 at 7:30 p.m.


Get a sneak peek of Spain with Melendi 

Melendi is Spain’s most listened-to artist, according to Spotify. Blending Cuban rhythms with international pop-rock, Melendi represents contemporary Spain like no one can. Buy your tickets today.

Event Details: Mar 4 at 8:00 p.m.


Experience a feminine take on the ranchera with Ana Gabriel 

Known for giving the traditional macho ranchera a feminine twist, Ana Gabriel has been an inspiration to millions of fans. Having received more than 30 nominations for Premios Lo Nuestro, as well as Grammy and Latin Grammy nods, she is sure to grab your attention with her uniquely husky voice and emotionally charged performance.  Get your tickets today.

Event Details: Apr 14 at 8:00 p.m. 


Mix Mexican American tunes with Ha*Ash 

Get ready for a night of Mexican-American tunes with sister duo Hanna Mosa and Ashley Mosa who’ll blow you away with their country and Latin pop jams. Purchase tickets today.

Event Details: Apr 20 at 8:00 p.m.


Keep the romance alive with Ricardo Montaner 

With over 65 million albums sold worldwide, Latin music legend Ricardo Montaner is coming to captivate your heart with his iconic romantic balladry and signature boyish tenor. Purchase your tickets now!

Event Details: Apr. 30 at 8:00 p.m.


Get your hip-hop on with Anuel AA

As part of his Legends Never Die World Tour, Anuel AA will put up an exhilarating show you don’t want to miss. Known for his slick trap tunes, this Puerto Rican rhymester will have you head-bobbing the night away. Get your tickets ASAP!

Event Details: May 6 at 8:00 p.m.


Get your reggaeton on with Feid

Don’t miss Feid’s Ferxxo Nitro Jam Underground catchy tunes when he visits the Smart Financial Centre at Sugar Land! This rising artist has worked with well-known Latin stars like J.Balvin and Sebastian Yatra and has two Billboard Hot 100 tracks to his name.

Event Details: May 13 at 8:00 p.m.


Get Lost in the Lyrics with Ricardo Arjona

The legendary Guatemalan singer-songwriter visits Sugar Land to delight his fans during his Blanco y Negro: Volver Tour 2023. Famous for his distinctive story-telling lyrics and unique voice, don’t miss out on this show for date night! Buy your tickets now!

Event Details: May 19 at 8:00 p.m.


Dance to Jay Wheeler's Latin Trap Reggaeton 

The Puerto-Rican singer brings his unique voice that made him viral on social media to Sugar Land, Texas. Don't miss watching him perform at the Smart Financial Centre in the summer!

Event Details: Friday, June 2, 2023 at 8:00 p.m.


Sing Along to Eslabon Armado's Viral Hit

Eslabon Armado literally translates to "linked chain" which refers to how the band members' voices interlock and harmonize with the guitars and bass. The band is famous for their Regional Mexican music and for their latest viral hit song "Ella Baila Sola" with rising star Peso Pluma. Snag tickets here!

Event Details: Friday, July 7, 2023 at 8:00 p.m.


Experience a Night of Rancheras and Mariachi with Marca MP

This California-based Regional Mexican band led by Pedro Vargas, "El Chato," was formed in 2018 by a group of high school friends. Soon after, they became famous after releasing their hit "El Güero." The song was a collaboration with Grupo Firme and garnered them the most watched online video in Mexico in 2019. Catch their mash up of rancheras, mariachi and banda tunes at The Smart Financial Centre at Sugar Land during their Brindo Tour in Sugar Land, Texas! Buy tickets!

Event Details: Friday, July 14, 2023 at 8:00 p.m.


Feel the Percussion with Banda MS

Also known as Banda Sinaolense MS de Sergio Lizárraga, this Grammy-nominated band led by brothers Sergio and Alberto from Mazatlan, Mexico has garnered worldwide fame. Their music characterized by its brass and percussion tops the charts on Spotify, and electrified Madison Square Garden. Snoop Dogg's love for their banda music resulted in a catchy song collaboration in 2020. Snag your tickets today!

Event Details: August 4 at 8:00 p.m.


Don't Miss Peso Pluma's Trending Tunes

Peso Pluma's rise to the top of the charts this year happened when he fused regional Mexican music and urban tunes like trap and reggateon with his first hit: "Ella Baila Sola." Since then, he's collaborated with big names like Becky G and appeared on The Tonight Show with Jimmy Fallon. He is currently the most streamed artist in Mexico and he's making his way to Sugar Land, Texas this summer! His August 11 show is sold out but he just added an August 10 show and tickets are still available! You can also enter our giveaway to win tickets for either of his show dates!

Event Details: August 10 and 11, 2023 at 8:00 p.m.


Join Ruben Blades On His Salswing Tour

Don't miss seeing Ruben Blades, one of Latin music's most successful artists in Latin music history. His Afro-Cuban rhythms sprinkled with jazz and rock mainly influenced salsa music, for which he is widely known for. He's got the best-selling salsa album under his belt along with 17 Grammy and Latin Grammy Awards. Buy tickets today!

Event Details: Friday, August 18, 2023 at 8:00 p.m.


Dance Along Fuerza Regida's Regional Mexican Rythms

Known for their urban corridos, this Mexican American band from California was named the best selling group of urban Mexican music in 2022. They welcomed 2023 with their song "Bebe Dame" on Billboard's Hot Latin Songs chart as #1 and they are ready to make Sugar Land fall under their spell for two back to back concert dates! Are you a superfan? Have a VIP Experience and meet-and-greet the band before their concert! Don't miss it and buy your tickets!

Event Details: Saturday, August 26-27, 2023 at 8:00 p.m.


Pay Tribute To The 80's with Matute

Do you love the 80's? Then you'll love this Mexican band paying homage to Spanish and English hits from the decade. This talented band covers hits from Tina Turner, Marco Antonio Solis, Culture Club and Flans to name a few. Formed in 2007, the band has been successful in playing bilingual medleys of your favorite tunes form the 80's. Buy your tickets.

Event Details: Friday, September 1, 2023 at 8:00 p.m.


Spend a Romantic Date Night with Sin Bandera

This Mexican pop duo composed of Leonel Garcia and Noel Schajris became a staple in Latin-American households in the 2000's. Their melodic and romantic tunes like "Viento" and "Entra en Mi Vida" garnered them Latin Grammy Awards and recognition among Spanish pop fans. Purchase your tickets.

Event Details: Friday, September 8, 2023 at 8:00 p.m.


Dance with Mexican diva Paulina Rubio

"La Chica Dorada" (Golden Girl) of Mexico struts her dance moves and power vocals at the Smart Financial Center at Sugar Land on September 13 during her greatest hits tour. Buy your tickets and don't miss out on this intimate show crafted for her fans.

Event Details: Wednesday, September 13 at 8 p.m.


Party Night at Becky G's Casa

Becky G first became famous when she uploaded YouTube singing her heart out. She's come a long way since then with recent high profile performances like the recent Coachella Music Festival and musical collaborations with rising stars like Peso Pluma. Mi Casa, Tu Casa tour is her first headlining venture and it's so sweet she's making a stop in Sugar Land, Texas to indulge her fans in the Greater Houston area!  Buy your tix before they sell out!

Event Details: Wednesday, September 27, 2023 at 8:00 p.m.


Don't Miss Maluma's New Don Juan Tour

Colombian heartthrob and singer Juan Luis Londoño Arias better known as Maluma, makes his return to the Smart Financial Centre at Sugar Land for his 2023 Don Juan Tour. His 30 city tour in the USA promises an exhilarating experience in what he considers to be the most ambitious production yet. Don't miss singing along with songs like "Hawaii," "Felices Los Cuatro" and "Sobrio" among many others during his stop in Sugar Land, Texas. Buy your tickets!

Event Details: Sunday, October 1, 2023 at 7:00 p.m.


Sing Along with Alejandro Sanz's Greatest Hits

Spanish singer and songwriter, Alejandro Sanz, brings his silky smooth voice and good looks to the stage at Smart Financial Centre at Sugar Land for his En Vivo tour. The Grammy Award - winning superstar has also won a Latin Grammy for Album of the Year three times due to his epic compilations and songwriting. Snag your tickets!

Event Details: Sunday, October 8, 2023 at 8:00 p.m.

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